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Title : Can Bill O'Reilly succeed as a podcaster?
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Can Bill O'Reilly succeed as a podcaster?

Here, you can listen to his first episode. Key word: Listen. How much of Bill O'Reilly's performance came though the face and the hand gestures? And it wasn't just him, it was all the glitter and noise surrounding him — the crazy moving shapes and words and flashing lights that the opening sequence of "The Colbert Report" had such hilarious fun with.

In the podcast, all we have is the voice. The banging, bonging Fox News music is stripped away. It's just one man's voice, all alone. And it's a TV-trained voice. Whatever it is that works on television, O'Reilly had it. His TV show was phenomenally successful, and his voice was important, but there were many other elements in play as we listened to that voice.

Now, you are invited to take O'Reilly's voice straight — just the talking. I found it fascinating to experience O'Reilly as just a voice. It makes you wonder where the magic was, but you can easily tell that it was not in the voice alone. The voice is familiar but you notice how different it sounds from a professional radio voice. The pronunciation isn't crisp. There's a downbeat quality. O'Reilly may have special reason to be sad right now, but a depressive voice doesn't draw you in and energize you.

Naturally, I compare him to Rush Limbaugh, who developed his style on the radio and figured out what works when you are only a voice. There's so much energy and forward drive in Rush's monologues. You get the feeling that it's fun and funny and you're drawn in and propelled along. It's very different. It's radio. (And that's all podcasting is: Radio.) And Rush doesn't rely only on his fabulous radio voice. Exciting music begins each segment, and he has a line-up of well-chosen and edited audio clips to play to change the pace and give him something to bounce off of.

Has O'Reilly even thought about what it takes to be a radio commentator? Well, the answer must be yes, because he did have a radio spin-off of his TV show for a little while. He was on a thing called "The Radio Factor" from 2002 to 2008. I don't think it did very well, and that was with the assistance of Fox News.

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