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Title : New U.S. Marine Recruiting Ad Makes An Appeal To Women
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New U.S. Marine Recruiting Ad Makes An Appeal To Women

Task & Purpose: New USMC Recruiting Commercial Spotlights Women For The First Time


It takes more to be a Marine than hitting black on the range at 500 yards. It’s not just about knocking out pull-ups and leaving the wire on deployment. It means hating bullies and having the fortitude to stop them. It means being strong, not just physically, but mentally and morally.

The Corps’ latest recruiting message: It cares about those attributes, not your sex.

That’s one of the many messages conveyed in “Battle Up,” a new minute-long installment in the Marine Corps’ “Battles Won” video campaign — and the service’s the first recruiting commercial — to spotlight a female Marine as the central character. The full commercial, published online Friday, will begin airing on TV later this month.

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WNU Editor: The recruiting ad is below.

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