Title : Beastly graphics.
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Beastly graphics.
The Daily Beast is going for a distinctive graphic style. Here's how the top of the front page looks right now:
Red and yellow predominate, but notice the streaks of magenta in the red background and the intense blue of Melania's shoulder (and also dotted around around her jacket).
Like the colors, gender is heightened and highly contrasted. 2 of the 4 rectangles are feminine, 2 are masculine. The males are: 1. In shadows, 2. Brutally violent, 3. Not individuals. The females are: 1. Specific individuals, 2. Distinguished from each other through color and style, 3. Distinguished morally: One is depicted as a saint, the other as complicated, mysterious, and dangerous.
Here's "Inside the Cult of Melania Trump/Does the first lady of the United States have something she’s afraid to confront in the little city where she grew up?" It's really just an article about Melania's home town:
Today, [Melania's] family has a modern two-floor white house in the center of the modern part of Sevnica. It has a built-in garage, a mansard floor, a balcony, and a small satellite dish on the roof. While not grandiose, it is still far from the modest apartment where Melania and her sister Ines grew up.What's a mansard floor? That's a mistake, no?
The house is not far from a statue of an enormous boot, a monument installed at the entrance to the city in honor of local Kopitarna shoe factory. (Last year Kopitarna sent Ms. Trump “White House” slippers as a present.)...That's comically dull. Meanwhile, we hear of Bojan Pozar, who's writing (or has written) a book about Melania, who "interviewed several local men who claimed that they had once been Melania’s boyfriends" and said she was "cold" — which either means Melania was (and maybe is) cold or that these guys never really attained the elevated status that we in the United States call "boyfriend."
Also in the article, the way some Slovenians would like to hear Melania speak Slovenian and would like her to wear Slovenian clothes. So... basically, this is a completely inconsequential puff piece about Melania, and it contains absolutely nothing that's religion-like or cultish about anybody's interest in her. Nor is there anything to justify the subtitle, nothing about Melania's fear of anything back home.
But it's a fascinating graphic. It made me think of another article about an American First Lady, one that really did work on the idea religion — "Saint Hillary," a cover story by Michael Kelly in the NYT Magazine in 1993 (previously blogged here). This Sample text:
Driven by the increasingly common view that something is terribly awry with modern life, Mrs. Clinton is searching for not merely programmatic answers but for The Answer. Something in the Meaning of It All line, something that would inform everything from her imminent and all-encompassing health care proposal to ways in which the state might encourage parents not to let their children wander all hours of the night in shopping malls.The 1993 cover image of Hillary makes a nice contrast to the graphics that sear the Daily Beast today. The color idea here was white white white:
When it is suggested that she sounds as though she's trying to come up with a sort of unified-field theory of life, she says, excitedly, "That's right, that's exactly right!"
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