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Title : Why Ice Cream Is Important For U.S. Soldiers
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Why Ice Cream Is Important For U.S. Soldiers

Matt Siegel, The Atlantic: How Ice Cream Helped America at War

For decades, the military made sure soldiers had access to the treat—including spending $1 million on a floating ice-cream factory.

In 1944, a Warner Bros. cartoon euphemized World War II through Bugs Bunny and ice cream. Marooned in the Pacific under Japanese attack, Bugs commandeers an ice-cream truck and begins handing out “Good Rumor” bars, which turn out to be chocolate-covered grenades. The bars explode, and Bugs drives off. “Business is booming,” he cracks.

There’s a lot wrong with this infamous cartoon. The dialogue includes racial epithets and the animated Japanese soldiers are depicted as yellow-faced. One thing it does get right, though, is the notion of ice cream “booming” as America’s secret weapon during the war. Ice cream in fact played a significant role in the nation’s wartime efforts—and would be used for support in the military-industrial complex for decades.

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WNU Editor: I love ice cream.

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