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Title : Deploying flood-rescue photographs as masculinity propaganda.
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Deploying flood-rescue photographs as masculinity propaganda.

At WaPo, Janell Ross has a long piece titled "How viral images of hurricane heroes are rebranding the ‘redneck’ identity." You can guess what photograph appears first: that handsome white SWAT officer carrying a delicate Asian woman who is holding a little baby. Maybe you can also guess the second photograph: a white man standing up in a boat and holding the hand of an elderly woman.

These pictures and others are widely shared, but Ross focuses on the sharing by "far right, alt-right and just avowedly right-leaning sites." These photo-sharers add captions like:

When disaster strikes, it’s what men do. Real men. Heroic men. American men. And then they’ll knock back a few shots, or a few beers with like-minded men they’ve never met before, and talk about fish, or ten-point bucks, or the benefits of hollow-point ammo, or their F-150.

That is, the disaster activated some men to get out there and rescue people and the photographs activated other men (and perhaps women) to get on the internet and tout masculinity. And the masculinity-touting photo captions activate and Janell Ross and me to analyze the masculinity propaganda (and perhaps you to comment on our propaganda analysis instead of getting out there in the real world and helping somebody in your town or region who needs to be carried or boated somewhere).

There's much more to Ross's column, and it's specifically about whiteness. Ross, we're told, "covers race along with the social and political implications of the nation's rapidly changing demographics." She says:

What appears to be taking shape in the national conversation about disaster recovery is praise not only of the individuals doing the work, but of a particular brand of white male masculinity. And with that has come an open attempt to dismiss legitimate concerns about the stereotyping and racism some self-identified “rednecks,” “country boys” and those who admire them engaged in before the storm.

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