Title : "In countries such as Ghana, the intended audience for the Nivea ad, and Nigeria – where an estimated 77% of women use skin-lightening products..."
link : "In countries such as Ghana, the intended audience for the Nivea ad, and Nigeria – where an estimated 77% of women use skin-lightening products..."
"In countries such as Ghana, the intended audience for the Nivea ad, and Nigeria – where an estimated 77% of women use skin-lightening products..."
"... the debate has so far, understandably, focused on health. The most toxic skin-lightening ingredients, still freely available, include ingredients such as hydroquinone, mercury and corticosteroid. It’s not unusual for these to be mixed with caustic agents ranging from automotive battery acid, washing power, toothpaste and cloth bleaching agents, with serious and irreversible health consequences."From "Nivea's latest 'white is right' advert is the tip of a reprehensible iceberg/No amount of sophisticated branding can hide the fact that the messaging of such ads is as deeply poisonous as ever" by Afua Hirsh in The Guardian.
Shadism, pigmentocracy – the idea of privilege accruing to lighter-skinned black people – and other hierarchies of beauty are a complex picture....
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