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Title : "If there are three sculptures that would define sculpture in the 20th century, this has to be one of the three."
link : "If there are three sculptures that would define sculpture in the 20th century, this has to be one of the three."

"If there are three sculptures that would define sculpture in the 20th century, this has to be one of the three."

Said the dealer who brokered the sale of Marcel Duchamp's "Bottle Rack" to the Art Institute of Chicago.

The Art Institute was set to announce Tuesday that it beat out other top museums to purchase Bottle Rack, the first of Duchamp’s “readymades,” a series for which the artist would go on to beatify other ordinary objects including a snow shovel and a urinal. Bottle Rack, visitors Tuesday will be able to read on the museum’s newest wall card, “upended tradition and artistic convention by revolutionizing the way we think about what an artwork is.”

What are the other 2? I would have thought the urinal...



... but I'm thinking the bottle rack beats the urinal because it was the first of the readymades.

Then there's the question of how to display the bottle rack. Display is key, because the whole idea is that an ordinary object is presented as if it is art and, because of that, it really is art. But Duchamp isn't around to perform the magic. The museum must do it. A decision was made not to put it with the Dadaist and surrealist things because it seemed too "didactic" to make it another example of a genre. So it will appear in a Modern Wing gallery to express its "broader place in art history."

“The appearance of this work should be provocative,” said [deputy director and chair of the modern art department Ann] Goldstein. “To me, every inch means something.”

Shockingly, this much-vaunted item isn't even Duchamp's original bottle rack! It looked like junk and his sister threw it out. Many years later, in 1935, he bought another bottle rack that was exhibited and that one too got lost, and — for another show, in 1959 — he had to get a third one and asked Man Ray to go get him another one. This one, which was sold to Robert Rauschenberg, is the one in Chicago:

It is this lineage — from the original Bottle Rack, through a famous surrealist [Man Ray], to a renowned American modernist influenced by Duchamp [Robert Rauschenberg] — that makes the museum and the art dealer sure of the specialness of this particular version of the five surviving iterations of the sculpture that is interpreted as Duchamp’s original readymade. (He also later produced an edition of 10 bottle racks.)

Ha ha. So many bottle racks! But this is the one bought by Man Ray and sold to Robert Rauschenberg.

“Of the number of Bottle Racks that are out and about this is the most important,” said David White, senior curator of the Rauschenberg Foundation.

Salesmanship! The art of the deal.

“If you take a Campbell soup can and repeat it 50 times, you are not interested in the retinal image,” Duchamp said in 1964, according to an essay on the artist from a 2003 exhibition on the readymade. “What interests you is the concept that wants to put 50 Campbell soup cans on a canvas.”

The concept is free, but there is still something to sell.

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