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An ear for Wisconsin Supreme Court politics.

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An ear for Wisconsin Supreme Court politics.

Judicial elections are kind of ridiculous. What are candidates supposed to say other than: I'm dedicated to following the law or (a bit edgier) I share your values? If we show up to the polls at all, it's probably because we've figured out one is the conservative and one is the liberal and we've somehow arrived at the belief that conservative judges are better or liberal judges are better. It's a dreary business!

But the Wisconsin Supreme Court race just got way more amusing. David Blaska sets up the newly — comically — sharpened contrast:
At Pints and Politics on March 6, Supreme Court candidate Michael Screnock gave a nice talk and then strapped on his tuba and tooted On Wisconsin and the Bud Song with other UW-Madison marching band alumns.

When you play Wisconsin, that says it all. Contrast that bit of down home Badgering with Rebecca Dallet dancing for dollars in Nancy Pelosi’s high-toned Pacific Heights neighborhood in San Francisco.

“Rebecca Dallet tells San Francisco she wishes Wisconsin shared their values.” (Story here) (Audio here.)

This is what is known as an unforced error. Michael Screnock thanks you very much.
I've listened to the Dallet-in-San-Francisco audio, and she portrays herself as needing to catch up with all the conservative money that's come in to support her opponent. The non-Wisconsin money people helping Screnock are what's propelled her from her Midwest home.

And she does try to portray herself as embodying Wisconsin values. If you look at her quotes, she's saying things like "I know that your values are our Wisconsin values that we’ve lost along the way" and "So we made a choice to move to Wisconsin because it had the progressive values, a lot of things you have here in your city still which we kind of lost." That is, the real Wisconsin values are progressive values. She's not out to import San Francisco values, but to restore true Wisconsin values, and people with San Francisco values should want to help her, because these are the same values. But that's just me calmly explaining a fine point of rhetoric.

Visual persuasion dominates, as Scott Adams loves to tell us. From his book, "Win Bigly: Persuasion in a World Where Facts Don't Matter":
Our visual sense changes what we are hearing in real time, even when we know the illusion.... Humans are visual creatures. We believe our eyes before we believe whatever faulty opinions are coming from our other senses. So if you want to persuade, use visual language and visual imagery. The difference in effectiveness is enormous....
Much more in that book about how Trump used visual persuasion. I just want to express awe at the the side-by-side visuals that now crowd out the niceties of rhetoric in the Wisconsin Supreme Court election. On the left, we see Rebecca Dallet out there in San Francisco, and on the right, we see Michael Screnock with a big old tuba strapped over his big belly.  What does it matter what anybody says?


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