Title : "Win Butler (of Arcade Fire) "seems genuinely concerned that people did not get the joke of the promotional campaign, co-created by 'really clever people' from the New Yorker and spoof news site the Onion."
link : "Win Butler (of Arcade Fire) "seems genuinely concerned that people did not get the joke of the promotional campaign, co-created by 'really clever people' from the New Yorker and spoof news site the Onion."
"Win Butler (of Arcade Fire) "seems genuinely concerned that people did not get the joke of the promotional campaign, co-created by 'really clever people' from the New Yorker and spoof news site the Onion."
"Had any of it simply appeared on the latter, he argues, its humour would not have been questioned. 'That was what was interesting about it,' he says. 'It seems that by changing the masthead to something real, it changes the context of what the joke is.' Perhaps, in the era of Donald Trump and fake news, the joke becomes a little more hackneyed, a little less funny. 'Some of the critical response to the themes that we were talking about was: We know this already!' he concedes. 'You’re worried about corporations? Boring! But I look at the moment we’re in. We’ve got a reality star in charge of the United States, and everything that we love and care about is filtered through this incredible corporate structure.' He gestures at my iPhone sitting on the table. There is something distorted, he says, in the suggestion that a corporation such as Apple could be so widely regarded as benign. 'Like: Hey, we’re not Exxon, we’re the good guys! We’ve all just accepted it.... We felt very inspired by that golden era of [satirical 1970s magazine] National Lampoon... By modern standards, some of that stuff does not fly: the photo spread saying they’d found Hitler in paradise. It’s so offensive, but so perfectly executed. You’re probably not doing it right if it’s not on that edge. A lot of comedians now say the same thing: they won’t play colleges now because you can’t tell a joke. People have lost the ability to even know what a joke is. It’s very Orwellian, it’s the canary in the coal mine. Comedians have always been at the frontline of what people have been scared to talk about, and as soon as you stop being able to do that it’s a downward slope.'"From "Arcade Fire: 'People have lost the ability to even know what a joke is. It’s very Orwellian'" (The Guardian).
Man who thinks people are not sophisticated enough is not sophisticated enough to know that jokes that are labeled "joke" are easier to see as jokes than jokes that are not labeled.
I could imagine California passing a law that lets people sue to force jokes that are not obviously jokes to be labeled "JOKE" and the federal government bullying websites into demoting — as "fake news" — anything not obvious enough that a complete naif would know it's a joke.
But I think it might be good if people seem to have lost the ability to know what a joke is. Arguably, we're becoming more sophisticated. We should be looking at everything and wondering was that some kind of joke? We should all be saying, like Bob Dylan, Right now I can’t read too good...
Yes, I received your letter yesterday
(About the time the doorknob broke)
When you asked how I was doing
Was that some kind of joke?
All these people that you mention
Yes, I know them, they’re quite lame
I had to rearrange their faces
And give them all another name
Right now I can’t read too good
Don’t send me no more letters, no
Not unless you mail them
From Desolation Row
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