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How can there be a Miss America contest where "We are not going to judge you on your outward appearance"?

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Title : How can there be a Miss America contest where "We are not going to judge you on your outward appearance"?
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How can there be a Miss America contest where "We are not going to judge you on your outward appearance"?

The quote is from Gretchen Carlson, the chairwoman of the Miss America Organization. I'm reading "The Bikini Contest Is Over, but We Are Living Inside the Beauty Pageant," by Bari Weiss in the NYT.

I think what Carlson meant was they're eliminating the part of the show where the contestants walk around in bikinis and high heels and the idea is to judge (or just admire) their bodies. They can't mean "outward appearance" more generally, can they? They can't switch to judging women by their insides! How would that be done? I know the contest always had a segment where the contestants were asked questions and had to show some intelligence, but a contest to see who has the most beautiful mind would not even be recognizable as a beauty pageant.

From the Bari Weiss colum:
The real reason the bikini contest was done away with is that it’s simply too explicit for our euphemistic era, where “strong” is the code word for skinny, and “healthy” for beautiful. Our culture hasn’t stopped objectifying women. We — men and women both — are just getting better at pretending it’s not happening.... Standing up on a stage in stilettos and tiny squares of nylon held up by string is just too gauche for 2018.
Weiss gets onto the topic of all the things non-gauche women do for outward beauty. My favorite is: "We lie under fluorescent lights and hold our thighs open for strips of burning hot wax while we chat about the new season of 'The Handmaid’s Tale.'"

Weiss's conclusion: "I won’t miss the bikini contest a lick... But there was also something strangely honest about it."


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