"Payless Opened a Fake Luxury Store, ‘Palessi,’ to See How Much People Would Pay for $20 Shoes." - Hallo friendsINFO TODAY, In the article you read this time with the title "Payless Opened a Fake Luxury Store, ‘Palessi,’ to See How Much People Would Pay for $20 Shoes.", We have prepared this article for you to read and retrieve information therein. Hopefully the contents of postings Article economy, Article health, Article hobby, Article News, Article politics, Article sports, We write this you can understand. Alright, good read.

Title : "Payless Opened a Fake Luxury Store, ‘Palessi,’ to See How Much People Would Pay for $20 Shoes."
link : "Payless Opened a Fake Luxury Store, ‘Palessi,’ to See How Much People Would Pay for $20 Shoes."

"Payless Opened a Fake Luxury Store, ‘Palessi,’ to See How Much People Would Pay for $20 Shoes."

Ad Week reports:

[Payless]... invited groups of influencers to the grand opening of “Palessi” and asked their opinions on the “designer” wares. Party goers, having no idea they were looking at discount staples from the mall scene, said they’d pay hundreds of dollars for the stylish shoes, praising the look, materials and workmanship. Top offer: $640, which translates to an 1,800 percent markup, and Palessi sold about $3,000 worth of product in the first few hours of the stunt.

Payless, or “Palessi,” did ring up those purchases but didn’t keep the money. Influencers got their cash back, along with free shoes. Their reactions caught in the short- and longer-form ads—those shocked “gotcha” moments—are fairly priceless....

Here's one of the amusing ads:





I find it hard to believe people fell for this. I think you can see and feel the difference between cheap and expensive shoes. And what exactly makes these people "influencers"? Is it that they lend themselves to promotions? But the ads are excellent — excellent for the Trump era, because aren't these the kind of people Trump fans enjoy laughing at?

ADDED: I'm sure this ad idea has been used many times, but I'm thinking about Folger's Crystals. Here's one example from what was a long running series:

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