A Gillette ad, titled “We Believe,” speaks of #MeToo movement,"toxic masculinity," and question whether "boys will be boys" is "the best a man can get." - Hallo friendsINFO TODAY, In the article you read this time with the title A Gillette ad, titled “We Believe,” speaks of #MeToo movement,"toxic masculinity," and question whether "boys will be boys" is "the best a man can get.", We have prepared this article for you to read and retrieve information therein. Hopefully the contents of postings Article economy, Article health, Article hobby, Article News, Article politics, Article sports, We write this you can understand. Alright, good read.

Title : A Gillette ad, titled “We Believe,” speaks of #MeToo movement,"toxic masculinity," and question whether "boys will be boys" is "the best a man can get."
link : A Gillette ad, titled “We Believe,” speaks of #MeToo movement,"toxic masculinity," and question whether "boys will be boys" is "the best a man can get."

A Gillette ad, titled “We Believe,” speaks of #MeToo movement,"toxic masculinity," and question whether "boys will be boys" is "the best a man can get."

The Wall Street Journal reports (in "P&G Challenges Men to Shave Their ‘Toxic Masculinity’ in Gillette Ad"):

“This is an important conversation happening, and as a company that encourages men to be their best, we feel compelled to both address it and take action of our own,” said Pankaj Bhalla, Gillette brand director for North America in an emailed statement....

Gillette needs to appeal to millennials who care about what companies stand for, he said. “There’s a demand for this, for purpose, for brands to be tackling tough issues in the moment.”

But the ad could backfire and alienate Gillette’s base, [said said Dean Crutchfield, CEO of branding firm Crutchfield + Partners]. “Does the customer want to be told they’re a naughty boy? Are you asking too much of your consumer to be having this conversation with them?”

Here's the ad:



Full disclosure: The shots of the little boys in the end made me cry.

By the way, women buy a lot of Gillette products too.

Thus Article A Gillette ad, titled “We Believe,” speaks of #MeToo movement,"toxic masculinity," and question whether "boys will be boys" is "the best a man can get."

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