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Title : "Who Still Buys Wite-Out, and Why?"
link : "Who Still Buys Wite-Out, and Why?"

"Who Still Buys Wite-Out, and Why?"

They're asking the rite question at The Atlantic.

But correction fluids are not only surviving—they appear to be thriving, with Wite-Out sales climbing nearly 10 percent in 2017, according to the most recent public numbers. It’s a mystery of the digital age....

Yeah, Mike Nesmith's mother... Liquid Paper... We needn't go back into that history. I'll just say Wite-Out is to Liquid Paper as Oreo is to Hydrox. Back to the question at hand: Why are people still buying a lot of correction fluid?

Even as paper sales dip, up-market stationery is one sub-segment that is expected to grow, thanks to a Millennial affection for personalized stationery. Tia Frapolli, president of NPD’s office-supplies practice, pointed to bullet-journaling and hand-lettering as paper-based trends that could breathe some life into correction fluids....

[T]he attraction to the material is the same as any other hand-made or small-batch product: The physical act of covering up a mistake is imperfect but more satisfying than simply hitting backspace. There’s also a poignancy to a screwed generation gravitating toward Wite-Out.

You can’t erase the past anymore than you can erase a printed typo or written error—but you can paper it over and pretend it didn’t happen.

That's interestingly written. I should name the author: David A. Graham.

It should be noted that correction fluid is useful aside from the written word. It's a standard art supply for those who use pen on paper — especially if you don't begin with a pencil draft (to be erased after it's inked in) and if the work will be distributed as a reproduction (such as a comic strip).

Oh, but wait... From Comic Tools:

Wite out is the horrible, foul smelling goop made by Bic for making small corrections to typing and letters. It's not archival, isn't terribly opaque, bleeds and isn't easy to draw over.

WHITE-out is another word we cartoonists use for what is really a specialized guache for correcting ink drawings. It's super-opaque, has very high quality pigment, is archival, and when applied at the right thickness can be drawn over almost (though not quite) as well as paper....

Here — you can buy the recommended Deleter White-Out. At Amazon, where it looks like this:

"Commodity for both sexes"!

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