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Title : "This is a brilliant way to make smarter sun protection choices easier."
link : "This is a brilliant way to make smarter sun protection choices easier."

"This is a brilliant way to make smarter sun protection choices easier."

A Glamour beauty editor enthuses about an improvement of "choice" that is simply eliminating the choices government and health industry officials don't want you to make.

The genius move by CVS is to limit the selection of products so you can't buy "sun care products" with an SPF lower than 15. So you can't get a product like Australian Gold SPF 4 Spray Oil Sunscreen, which "promotes tanning," while "allowing you to stay in the sun up to 4 times longer without burning." What if you're not planning to be in the sun very long? And isn't some sun good for the skin? What if I think it is — for the vitamin D — and I'm only going to be out in the sun for an hour? I'm supposed to use SPF 15? It seems to me that withholding products like Australian Gold SPF 4 just forces people to switch to products that aren't "sun care" at all. In the old days — the 60s — girls who wanted a sun tan used plain old baby oil or baby oil with iodine.

It's sort of like the way depriving women of the choice of legal abortions. It would channel some women into the government's preferred choice of childbearing, but it would drive other women into the baby-oil-with-iodine version of abortion, the so-called back-alley abortion.

I don't think Glamour editors would squee "This is a brilliant way to make smarter pregnancy choices easier." But when it's on some sweet-spot subject — like averting the scourge of dark tanning — it's touted as brilliant to take away choices. And these supposed lovers of brilliance don't notice how unbrilliant they sound when they say taking away choices is making choices "easier."

I don't see the words "sponsored content," but it's such an ad for CVS. It even contains an embedded ad. I urge you to watch this — if you can. Both Meade and I, watching separately, were grossed out a the same point and had to pause for a while before going on. But we watched to the end and had a long discussion about what kind of women respond well to material like this and who the first woman reminded us of.*



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* I'll tell you later. But: somebody famous.

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